Media Storms – You Can’t Make It Up

Waking Up To Conflict

As school administrators, we’re often prepared for the unexpected, but sometimes, the challenges are straight out of a “You Can’t Make It Up” playbook. This weekend reminds us of the complexities of managing a school district and its wider community during turbulent times, and many are waking up to new levels of conflict.


The tidal wave of social media posts following national events can create a flood of misinformation and heightened emotions. Suddenly, we’re not just educators but moderators of truth and calm. We also receive many opinions and suggestions for what to do in a given situation.

Social media divisions often mirror those in our hallways and staff rooms. These splits can fracture our sense of community and collaboration. As leaders, our goal should always be to bridge divides rather than deepen them.

Personnel issues also become more complex during these times. Resolving conflicts, upholding fairness, and supporting staff well-being often mean long hours and difficult decisions, all focused on maintaining a stable and supportive educational environment.

Additionally, we can expect the current political climate to offer multiple opportunities for calm leadership. Each situation is a chance to exercise patience and thoughtful guidance. Don’t be caught by surprise.


Key Principles:

Stay Informed, Not Inflamed: Reliable information is crucial, but avoid getting swept up in the emotional whirlwind.

Lead with Empathy: Recognize and understand that everyone processes events differently.

Reaffirm Core Values: Continuously reinforce our educational mission to keep staff and students focused on educational outcomes.

Our commitment to these principles will guide us in leading our school community with integrity and compassion as we navigate stormy waters.


Key Take Aways:

National events often trigger social media activity, and the community buzzes with conflicting emotions.

  • Stay Informed, Not Inflamed: Focus on credible information to avoid chaos.
  • Lead with Empathy: Understand everyone reacts differently to crises.
  • Reaffirm Core Values: Keep the school’s mission and values front and center to maintain unity.
  • Know and Follow District Policies: Be familiar with district guidelines and ensure compliance to avoid unnecessary complications.
  • Seek Legal Counsel When Needed: Don’t hesitate to get legal advice to navigate particularly tricky situations.
  • Use Your Team: No one needs to go it alone during a crisis. Use your team or your network as you navigate difficult decisions.
  • Expect Opportunities for Calm Leadership: Use every situation as a chance to show thoughtful guidance.

Remember, as school administrators, our role extends beyond education. We can provide stability and calm and lead with unwavering commitment.

Buckle Up!

Jane

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